Sunday, April 26, 2015

Cookie-Cupcake Collaboration à la Girl Scouts: From Cookies to Jennifer Shea’s Trophy Cupcakes

March 8, 2014 by · Leave a Comment 

You can still get a lot of value for $4 … especially if you love Girl Scout cookies, flavo(u)rs, and sweet treats.

Yes, it’s that time of year, dear hedonists – time for those delectable, irresistible Girl Scout cookies. The time when those adorable and often enthusiastic little gals hawk those cookies at the local grocery stores and business fronts. Cookies in their rainbow-hued cookie boxes for $4 each. But time is of the essence, for these little sweet treats are available from February 28th through to March 16th, 2014.

Wondering where to get them and when? Although there should literally be an app for that, there is at least a website link.

Former Girl Scout and Owner/Founder of Trophy Cupcakes, Jennifer Shea. Here, she's displaying her three cookie-specific cupcakes, from left to right:

Girl Scout alumna and Owner/Founder of Trophy Cupcakes, Jennifer Shea. Here, she’s displaying her three Girl Scout cookie-specific cupcakes, from left to right: Dark Chocolate Peanut Butter, Samoa, and Thin Mint.

Then there’s the Girl Scout all grown up, Jennifer Shea – who, back in 2007 took the sale of sweets to an entirely new level: Trophy Cupcakes.

“Jennifer Shea was a Girl Scout … “ Stefanie Ellis, Public Relations Director at the Girl Scouts of Western Washington, informed me in a recent interview, ” … she totally gives back to our girls.”

“I was a Girl Scout,” confirms Jennifer Shea, Owner/Founder of Trophy Cupcakes, in a recent interview with your Hedonista, “my Mom was a Girl Scout Leader. So, I grew up doing a lot of Girl Scout stuff. A lot of Girl Scout camps, crafts…. For some reason I don’t remember cookie sales that well … which seems like most Girl Scouts do remember that time, very well…. The thing I like most about – one of the things about - owning Trophy is about being able to create flavo(u)rs from my childhood … and so Girl Scout flavo(u)rs were one of the … things that were top of mind for me when I was thinking, ‘Now, if I had something from my childhood that I loved and wanted to try and do a cupcake, what would it be?’ And Girl Scout Flavo(u)rs were right up there.”

(A cupcake entrepreneur who doesn’t remember her Girl Scout cookie selling days? What? How … ironic.)

Jennifer is indeed a great supporter of Girl Scouts, offering her Wallingford party room event space to Girl Scout troop meetings, giving business and entrepreneurship talks to the Girl Scouts so that they can earn the appropriate entrepreneur/business badge(s), and buying cookies during this time of the year to make special cupcakes that pay homage to three of the six Girl Scout cookies available here in Western Washington.

Why only six cookies? Traditionally they had twelve cookies; however, this year the Girl Scouts are promoting the Super Six, their six best-selling cookies: Do-Si-Dos, Samoas (my second fav(e)), Savannah Smiles (created in 2012 in hono(u)r of the 100th Anniversary of the Girl Scouts), Tagalongs (the personal fav(e) of both myself and Jennifer), Thin Mints, and Trefoils (an old-fashioned shortbread cookie, the very first type of Girl Scout cookie).

“We do six … that’s in partnership with our bakery, Little Brownie Bakers,” Stefanie added, “We’re doing part of a pilot project to test the six most popular flavo(u)rs.”

(NOTE: Although Little Brownie Bakers is the modern way the Girl Scout cookies are produced, waaaay back in the day, the girls scouts and their families did the baking; check out their cookie history and Girl Scout Sugar Cookie recipe, circa 1922, online. They also have an annual recipe contest using the cookies; the 2013 winners and the 2012 winners are available online as well.)

The three Girl Scout cookies featured at Trophy, from left to right: Thin Mint, Samoa, and Dark Chocolate Peanut Butter.

The three Girl Scout cookies featured in cupcake form at Trophy Cupcakes, from left to right: Thin Mint, Samoa, and Dark Chocolate Peanut Butter.

Now back to the cookie-cupcake collaboration, a project that began only a couple of years ago and now includes postcard and social media promotion. The three cupcakes that Jennifer’s played with and morphed into her own cupcake creations are the Thin Mint, the Samoa, and the Tagalong-esque Dark Chocolate Peanut Butter. These cupcakes are all $4 each and available on certain days of the week (see below).

The Thin Mint is Valrhona chocolate cake that has an actual Thin Mint Cookie baked into the bottom of each cupcake that is then filled with mint buttercream and dipped in chocolate mint ganache (available daily from February 28th until March 17th, 2014). Starting this year, Jennifer now buys her Thin Mints from a local Girl Scout troop in Wallingford.

The Samoa is again a Valrhona chocolate cupcake filled with caramel cream and then iced with coconut buttercream that’s then sprinkled with toasted coconut and drizzled with house-made caramel sauce (available on Tuesdays and Thursdays).

The Dark Chocolate Peanut Butter is once again a Valrhona chocolate cupcake that’s filled with peanut butter buttercream and dipped in Belgian chocolate ganache (available on Thursdays).

Your Hedonista was given media samples of both cookies and cupcakes and, let me tell you, they are as yummy as ever. (There’s also hedonistic pleasure that comes from supporting the Girl Scouts and a local business; I’ve already purchased more than a box of each of the six Girl Scout cookies on offer (yes, I’m sharing) and I’m already a long-time customer of Trophy Cupcakes.)

The High Hat - a chocolate cupcake that's topped with soft, pastel-hued marshmallow coated in a chocolate shell.

The High Hat is a chocolate cupcake that’s topped with soft, pastel-hued marshmallow coated in a chocolate shell. It’s available for a very limited time over the Easter weekend, but advance orders are permitted.

There’s also the S’More, which was inspired not by a Girl Scout cookie, but rather her Girl Scout camping experiences: a Valrhona chocolate cupcake complete with a bittersweet chocolate and graham cracker crust that’s topped with toasted marshmallow (available year-round on Mondays and Sundays). This cupcake also sells for $4 each and was driven by Martha Stewart and featured on her show in April 2008 (posts featuring Jennifer and her experience with Martha Stewart can be found on the Girl Scouts of Western Washington blog).

Easter is coming to Trophy Cucpakes, dear hedonists.

Easter is coming to Trophy Cupcakes, dear hedonists.

Oh, and even though the Girl Scout cookies end March 16th, 2014, the cupcakes that pay homage to the Girl Scouts over at Trophy Cupcakes are available until March 17th, 2014. After that, Jennifer is launching her annual Easter favo(u)rite, cupcakes, including High Hats – chocolate cupcakes filled and topped with pastel-hued ooey-gooey marshmallow, the topping of which is covered in a chocolate shell; these will be available in the stores only on Easter Saturday and Sunday (April 19th and 20th, 2014, respectively) and sell for $5 each.

Not going to be around over Easter? Fear not – Trophy takes advance orders!

Note: In order to comply with FTC Act 16 C.F.R. 255, Heed the Hedonist would like to disclose that it does receive media “comps” and/or media discounts – but not in exchange for favorable coverage, or for withholding unfavorable coverage, of the given venue/meal/performance/product/service.

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